Commercial for Vitus apotek. I Worked as the Props master / Set decorator. Project was a collaberation between Fredrik fiction and Bates reklamebyrå.
First full iteration of the film
Location before
We had to make this small showroom store look like a fully functional pharmacy, and all the products has to be replaced. Also the hallway behind the glass wall had to be replaced with a digital street.
Location after
New shelving was installed and most of the products replaced.
![](https://cdn.myportfolio.com/ae1cc1e8617ab398e63475661da29499/75da4c75668874cc5517bd57_rw_1920.jpg?h=59488194c9884c7d3e0afbf7e83378ae)
During the shoot. a greenscreen was placed in the hallway and replaced in post.
The desk
The reverse shot was supposed to be the counter at a pharmacy. With a fully functioning drug karussell.
But the shere size of it made it imposible.
![](https://cdn.myportfolio.com/ae1cc1e8617ab398e63475661da29499/4882424f427d081dce34d046_rw_1920.jpg?h=ed48de84c5a1b8d21d6e89f2ce2f136c)
I made a quick sketchup to convince the customer of this.
We ended up replaceing the backgrund and shot the carusel as a plate
![](https://cdn.myportfolio.com/ae1cc1e8617ab398e63475661da29499/09d5690c148a79583c6b1a65_rw_1920.jpg?h=d8f87da3c881c5774a4ceeb2c270d89d)
Product shot
![](https://cdn.myportfolio.com/ae1cc1e8617ab398e63475661da29499/1e324e27f73897e4c1dc5138_rw_1920.jpg?h=98c156b3eefe4c6786f0dbc494b3c5af)
Counter also needed a shiny surface, so i had to make a new top for the counter. I did some experimentation and found that the only thing shiny enough was a glass top.
![](https://cdn.myportfolio.com/ae1cc1e8617ab398e63475661da29499/2b4733188441edb2690a1eb5_rw_1920.jpg?h=418f8a506e731508783b159ed5e3917e)
That gave them the opportunity to keep the counter top to do product shots later to replace in the video for later versions.